Most people associate the term "email marketing"
with spam, and thus aren't very sympathetic to the idea. It is your job to
create an entertaining, informative and effective email campaign that people
will look forward to being part of and patronize the business of. In this
article, I share tips how you can use email marketing to boost the profit in
your online home business.
image: unwireme.com |
Here are some email marketing tips for your online home business:
1. Utilize Social Media Sites. Use social networking sites, such as Facebook, Twitter and
YouTube, to help expand your email marketing efforts. This can give customers a
simple way of sharing your information with their friends as well as giving you
a great way to increase your email contact list.
2. Do not limit your email messages to a simple sales pitch. You can include information on industry trends, news and
forecasts in an easy-to-read newsletter format. By using only a sales pitch,
you will turn off potential customers and they will most likely unsubscribe
from your email list in dissatisfaction. Although the main point of your
newsletter may be to sell something, most customers will need more than an
average pitch to remain interested and want to read the entire message.
3. Have an eye catching subject line. An incentive offered
within the subject line can increase your chances of the recipient reading
further. Offering a large discount or a free product increases the chance that
the person will open your message to get the great deal that you are offering.
A well-written subject line can make it far more likely that readers will open
your email and consume your overall message.
4. Your email subscription confirmation should be opt-in. This will make it
easy for someone to double check their desire for mail from your business. It
might seem counter-productive, but this extra measure will help keep your
mailings from going to anyone who doesn't want them, and thus, keeps reports of
spam or misuse from occurring.
5. Create your email list from people who have requested to
receive it. It's possible to
purchase pre-made lists, but you should avoid this. Your list must be built out
of people who truly want to receive your emails, such as those who subscribe to
them on your website. This way, your list will be made up of people who already
have an interest in your business and sales will increase.
Remember what you learned in this article, and use it to
create a powerful email campaign, always thinking about your customers. What is
it that they will want to see? What would they be interested in reading? Find
ways to turn these thoughts into valuable sales opportunities. Apply what
you've learned here, and start building your online business. If you wish to
learn a great online home business opportunity go to Big Money Vault.
No comments:
Post a Comment